MICROSIVE

API integration for the tools your business already runs on.

WhatsApp enquiries land in one place, payments in another, and the ledger sits somewhere else. When those tools do not share data, someone on your team retypes it. We build the connections so a change in one system reaches the others, and a mismatch goes to a review list for your staff.

Part of our AI automation service

What the scope settles for each connection

For each connection, the scope answers four questions.

  • What starts it. A message received, a payment captured, a file dropped in a folder, or a schedule.
  • Which fields move. Mapped one by one, including formats such as dates, phone numbers with the +91 prefix and amounts in paise or rupees.
  • Which system wins. If the CRM and the accounting records disagree on a customer's GSTIN, one of them is the source of truth, and we write down which.
  • What happens on a failure. A tool is down, a record is missing or a value looks wrong. The item goes to a review list with the reason attached, and nothing is overwritten.

Examples of connections we can build

  • A WhatsApp enquiry becomes a CRM lead with an owner and a follow-up date.
  • A Razorpay payment is matched to its invoice, and the invoice is marked paid in your records.
  • A Google Calendar booking adds an activity to the customer's CRM record.
  • A daily export from your accounting software fills a PostgreSQL table your dashboards read from.

For worked examples by sector, see automation by industry.

Tools in our own stack

We build with these in our own products. All the workflow, messaging and payment tools we use are listed on one page.

Tools you already use

If you use Tally, Zoho, Zapier, n8n, Make or another vendor’s HR or inventory software, we can connect where it offers an API or data export. Before quoting, we check what that tool allows, including which records it lets us read or write and how often. Our guide to connecting existing tools lists the questions to settle first.

When a tool has no API

Some web-based software offers neither an API nor a clean export. MicroFlow can drive a browser through its Chrome extension and do the clicks a person would. That approach breaks more easily when the tool’s screens change, so the scope says whether it suits your case. Desktop software without an API falls back to a scheduled file export, if the software can produce one.

Where the connection runs

Simple connections can run as MicroFlow flows. Heavier ones, with large volumes or complex matching, we write in Python or Node with a PostgreSQL database. When the connection grows into an application of its own, see web apps.

Where it runs is chosen with you, project by project: a server near your users when response time matters, or a cheaper region further away when it does not. Where your data has to stay in India, we can host in an Indian region. The choice is settled in the scope of work (see what you own, below).

Sample sync

Turn a WhatsApp enquiry into a CRM lead.

Interactive simulation · sample data

A sample message arrives on a business number: "Hi, need a quote for 50 office chairs." Sender: "Sample Buyer", number shown as +91 00000 00001.

Choose what happens

Pick one above. Nothing here is live: no call is placed, no message is sent and nothing is saved.

Sample rule: the phone number is the match key. Your rules are agreed in the scope.

How an integration project runs

  1. Tool list and scope. Which tools, which fields, which system wins a conflict, and a fixed quote.
  2. Sample records tested at regular demos. You watch records move between test accounts, including the failure cases.
  3. Hand over. You receive the source code and the repository, and the accounts were yours throughout.

What you own, and what happens after

Every account, API key and third-party service is yours. We build inside your own accounts, such as your WhatsApp Business number on your own Meta account, and hand control back when the work is done. We supply nothing of our own, and third-party costs are billed to you directly.

After launch there are two paths, and the scope says which one you are on.

  • Your IT team runs it. We give a short handover and training. When someone gets stuck on something small, we help at no cost.
  • We manage it as ongoing support. A paid option that keeps the automation live, applies updates and fixes bugs and glitches. Fixing bugs and glitches comes with ongoing support, not without it. Small additions to what already exists, such as a new filter, dropdown, report or dashboard view, are part of it, while a larger new feature is scoped and quoted on its own.

FAQ

We already run flows in Zapier, n8n or Make. Do we have to move them?

No. Existing flows can stay where they are, and we connect to them through their webhooks or API, where your plan allows it. If a flow has outgrown them, we can discuss moving it to MicroFlow. Our comparison of these platforms may help you decide.

Who owns the integration code?

You do. The source code and repository are handed over to you.

What happens if a connection breaks after launch?

A hosted setup checks itself, restarts on failure and alerts whoever looks after it, so a break reaches a person instead of sitting in a log. If your own IT team runs the automation, that alert goes to them. If we manage it as ongoing support, it comes to us: standard cover runs in business hours, and round-the-clock cover, including emergencies, is a paid upgrade. The scope of work sets which of those applies.

Where is our data stored?

In the location you and we agree in the scope, on accounts that belong to you. An Indian region is available where your data has to stay in India.

How is personal data handled under the DPDP Act?

We advise, and we build to what you decide. Before a connection is written, we go through the personal data it would move, which of those fields it can do without, and how long each system needs to keep what it receives. Those answers go into the scope of work, and the connection is built to them. The accounts holding the data are yours throughout.

Which two tools should talk first?

Name the tools and what should move between them. Someone from our team replies within one business day.