03 · WEB APPS
Dashboards, SaaS MVPs, and internal tools your team actually uses.
Production-ready Next.js, React, and Node. MVPs in 6–8 weeks.
We build web applications that ship on time and keep working after we leave. SaaS products, internal operations tools, client portals, data dashboards, and B2B platforms. We don't build landing pages. We build software — the kind with auth, data models, permissions, and a backend that handles real load.
01 / What we build
What we build.
How we build web apps.
Scope before you start.
The most expensive mistake in web app development is building the wrong thing. We spend week 1 writing a one-page scope document: what the app does, what it doesn't do, the data model, the auth model, and the integration points. You sign off on this before any code.
Design the flows, not just the screens.
We design the user journeys end-to-end in Figma before we build. Not wireframes — full-fidelity screens with real data. By the time we start coding, the product decisions are already made. The build is faster and cheaper as a result.
Ship to staging every Friday.
From week 2, there's a staging URL. Every Friday, you get a Loom walkthrough of what's new. You can click around, break things, and give feedback. We incorporate it Monday morning. No surprises at launch.
Production means production.
We deploy to production with Sentry error tracking, PostHog analytics, and uptime monitoring — all in your accounts. We write the handover Notion doc before we leave. The 30-day post-launch window is included on every build.
Who this is for.
Founders ready to ship their first product.
You've done the customer validation. You know what the MVP needs to do. You want a production system, not a hackathon prototype. We'll scope it, price it, and ship it.
Ops teams running on spreadsheets and PDFs.
If your operations live in Excel and the team spends time reformatting exports, you have a web app problem. We build the internal tool that actually fits how your team works.
Companies scaling past their current stack.
The tool that worked at 10 people is breaking at 80. The internal system your senior engineer built in a weekend and never documented. We rebuild these properly — and we don't break anything in the process.
The tools we reach for.
05 / Related work
Proof.
$180K ARR in 90 days
Kestrel AI · 2024
Shipped a B2B SaaS MVP in 7 weeks. 3 pilot deals closed in month 2.
We don't take projects where we can't staff them properly. If our pipeline is full, we'll tell you and give you a realistic start date. We've turned down work rather than under-deliver. It's cost us revenue. We think it's the right call.
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