01 · SMART APPS
Apps that think a little, so your users don't have to.
iOS, Android, and cross-platform — with AI where it earns its keep.
We build mobile apps for teams that have a real problem and need software that solves it on day one. Not a demo, not an MVP with half the screens missing — a working product your users can rely on. We bake in AI when it makes the experience genuinely better. We leave it out when it doesn't.
01 / What we build
What we build.
How we build mobile apps.
Define the one thing it must do well.
Most failed apps tried to do twelve things. Before we write a line of code, we agree on the single job the app must nail. Everything else is backlog. This conversation is uncomfortable. It's also the most valuable hour of the engagement.
Design for real conditions.
We design for the environment where the app will actually be used — not a desk with good lighting and reliable Wi-Fi. Small screens, gloved hands, bad connectivity, tired users at 10pm. Aanya runs the design phase. You get a clickable prototype before any code.
Ship to real users early.
We use TestFlight and Play internal testing from week 3. Real users catch things prototypes never will. We'd rather find out a flow is confusing at week 4 than at launch.
Instrument before you launch.
PostHog goes in before production. We want to see which features get used, where users drop off, and which screens they never open. You should too. We set it up, walk you through it, and make sure the data is in your account.
Who this is for.
Field teams with paper processes.
Healthcare workers, logistics coordinators, field inspectors — anyone doing important work on a phone in environments where a web app fails. We've built for this. We know the constraints.
Founders with a validated idea.
You've done customer discovery. You have paying intent. You need a production app, not a prototype. We ship MVPs in 8–12 weeks and build them to scale — not to be rebuilt in 18 months.
Companies with a legacy mobile problem.
An old app nobody uses, a React Native codebase in bad shape, or a native app that's too expensive to maintain. We'll be honest about whether to fix it or replace it.
The tools we reach for.
05 / Related work
Proof.
↑ 3.4× daily active use
Midori Health · 2025
Built an offline-first care tracker used by 800 clinicians.
We don't build apps for the sake of building apps. If you're describing a problem that's better solved with a web app or an automation, we'll say so. We've talked clients out of mobile projects and into better solutions. That's a feature, not a failure.
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