02 · AUTOMATION
The boring work, done before you wake up.
From 5-step Zapier flows to 500-node custom pipelines.
We automate the things humans shouldn't be doing. Data entry, report generation, lead routing, reconciliation, document processing, notification chains — the work that's eating 20 hours a week and producing errors anyway. We measure the hours saved before we start and after we ship. If we can't give you a number, we don't take the project.
01 / What we build
What we automate.
How we approach automation.
Map the manual process first.
Before we touch a tool, we map every step someone is doing manually, every system it touches, and every exception they handle by judgment. The automation is only as good as this map. We spend a full day on it. Most clients learn something about their own process.
Measure the baseline.
We count the hours, the error rate, and the cost of the current process. This becomes the benchmark we ship against. 'We saved you 14 hours a week' is a statement we want to make with data, not guesswork.
Start simple. Add complexity only when it earns it.
Most automations that fail were overengineered from the start. We build the simplest thing that works for 90% of cases, handle the 10% exceptions gracefully, and add sophistication only after the simple version is running reliably.
Observability from day one.
Every automation we build has monitoring, alerting, and a human review queue for exceptions. You see what's running, what failed, and why. No black boxes. No finding out something broke three weeks later.
Who this is for.
Ops teams running on spreadsheets.
If your operations manager's job is mostly copy-pasting between systems, that's not an operations problem — it's an automation opportunity. We've seen teams reclaim 30–40% of their week.
Companies with broken system handoffs.
Data that lives in one system and needs to be in three others. Approvals that require five emails. Reports that take two days to compile. These are solvable. Usually faster than you'd think.
Agencies and service businesses.
Client onboarding, proposal generation, invoice processing, project status updates — the administrative overhead that scales linearly with headcount. It doesn't have to.
The tools we reach for.
05 / Related work
Proof.
↓ 89% ops time
Harbor Logistics · 2024
Cut manual dispatch time from 6 hours to 40 minutes.
We don't automate processes that shouldn't exist. Before we start, we'll tell you if the honest answer is to simplify the process, not automate it. We've walked away from automation projects because the right fix was a 30-minute conversation about why the process was designed that way.
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